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class="dh_wenzi"><table width="90%" border="0" cellspacing="0" cellpadding="4"> <tr> <td align="center">· <a href="info1_channel_2_class_8_small_13.html"><font color="#0F82C9">市场营销研究</font></a> </td> <td align="center">· <a href="info1_channel_2_class_9_small_29.html">满意度研究</a> </td> <td align="center">· <a href="info1_channel_2_class_10_small_37.html">神秘顾客检测</a> </td> <td align="center">· <a href="info1_channel_2_class_11_small_17.html">广告媒体研究</a> </td> </tr> </table></td> </tr> <tr> <td height="1" bgcolor="#F1F1EF"></td> </tr> </table> <table width="98%" border="0" align="center" cellpadding="3" cellspacing="0"> <tr> <td valign="top" colspan="3" style="line-height:22px;" align="left"><p><font face="宋体" size="2"><strong>顾客行为研究提供的主要信息：</strong><br>-消费者对产品/品牌认知状况研究<br>-消费者对产品/品牌态度与满意度评价研究<br>-购买动机研究<br>-购买行为研究<br>-使(食)用动机研究<br>-使(食)用行为研究<br>-产品/品牌促销活动的认知及接受研究<br>-产品/品牌相关信息来源研究<br>-生活形态研究<br>-消费心理研究</font></p> <p><font face="宋体" size="2"><font face="Verdana"><strong>顾客行为研究的价值：</strong><br>·帮助企业提升品牌形象及品牌管理 ，制定品牌发展战略。<br>·帮助企业产品定位，了解产品在目标消费者心目中的位置及其产品是否被消费者所接受，发展有效的营销策略。<br>·根据目标市场的需求特点，制定有针对性的营销方案，使目标市场的消费者某种独特的需要得到更充分的满足。<br>·了解消费者对各种产品属性的评价，企业可以据此开发新产品。</font></font></p></td> </tr> </table></td> </tr> </table></td> <td width="1" bgcolor="#F1F1EF"></td> </tr> </table> <table width="766" border="0" cellspacing="0" cellpadding="0"> <tr> <td height="30" align="center" valign="top" bgcolor="#ffffff"><table width="98%" border="0" cellpadding="4" cellspacing="0"> <tbody> <tr> <td align="middle"></td> <td align="middle"></td> </tr> </tbody> </table></td> </tr> </table></td> <td width="1" bgcolor="#F1F1EF"></td> </tr> </table> <table width="766" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="1" valign="top" bgcolor="#F1F1EF"></td> <td width="762" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td height="1" bgcolor="#B8B8B8"></td> </tr> </table> <table width="100%" border="0" 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